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June 10, 2025

Finding and verifying a wholesale supplier is an important step for any business.

Searching and Verifying a Wholesale Supplier

Searching and verifying a wholesale supplier is a crucial step for any business, including those working with Chinese products.
To find a reliable partner, it is necessary to thoroughly study the market and conduct negotiations with potential suppliers.
One of the effective ways to find wholesale suppliers in China is by using specialized online platforms and databases. These resources allow you to search for suppliers based on key parameters such as main product categories, country and/or region in Russia, and others.
You can also take advantage of our free online negotiation service with verified suppliers, which allows you to communicate directly with potential partners, ask important questions, and decide whether to work with them. Today we completed a series of such negotiations with suppliers of textiles and clothing, and based on the results, we have prepared a list of key questions that are recommended to ask during negotiations, including those with Chinese suppliers.

General company information

The most important factors are product cost and restrictions: we recommend discussing the price for each purchase and clarifying whether there are any restrictions on setting retail prices (recommended retail price). Not adhering to this price will not lead to a catastrophe globally, but product deliveries may be stopped. It is also important to check:

  • How many years the company has been on the market
  • Production capacity, sales volume
  • Availability of quality certificates (ISO, CE, etc.)
  • Product range diversity: study the supplier’s entire assortment, including accessories to the main product, related product categories, consumables, tools, etc.
  • Discounts and bonuses: additional benefits are usually not listed in price lists, be sure to ask — some suppliers may be willing to negotiate prices or provide a “credit line” on your terms.

Product information and online store integration: clarify the availability of high-quality product photos, descriptions, and specifications. Some suppliers may also support integration and automation with your website regarding content and stock availability.

Jack Ma, founder of Alibaba Group

Production and logistics

Thorough supplier verification and direct negotiations help find a reliable partner in China and other countries and avoid possible risks. Check:

  1. Terms and delivery times of the goods
  2. Which documents are provided upon shipment